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  • Irene Bagach

Fast Sneaks Project Featured in Daily Mail


You can read the original article here.


EXCLUSIVE: The ultimate rare pair! How a contemporary artist is using artificial intelligence to design one-of-a-kind sneakers retailing for $2,000 from his 20-year body of work.


  • Contemporary artist Brendan Murphy and entrepreneur Christopher Harding have teamed up to launch FAST Sneaks, an innovative sneaker company that utilizes advanced AI technology to create collectible works of art

  • The sneakers are crafted from Murphy's entire body of work, they are one-of-one, and cost $2,000 each

  • FAST Sneaks are authenticated by Alitheon’s Optical AI Technology

Contemporary American artist Brendan Murphy and longtime art collector and entrepreneur Christopher Harding have teamed up to launch FAST Sneaks, an innovative sneaker company that utilizes advance AI technology to craft each pair of tennis shoes and ensure product authenticity and provenance.


Murphy's celebrity fans as well as devoted sneaker heads are already clamoring to swoop up the one-of-one collectibles set to drop June 28th.


Daily Mail chats with Murphy about how his $2,000 creations are made and gets a sneak peek at a few exclusives.


Contemporary American artist Brendan Murphy (pictured) and longtime art collector and entrepreneur Christopher Harding have teamed up to launch FAST Sneaks, an innovative sneaker company that utilizes advance AI technology


Unlike other sneaker brands that make several of the same style, 'the pair you order is the only pair that exists,' said the creator whose celebrity fans include Serena Williams, Ryan Gosling, and Warren Buffet, to name a few


'I created an AI algorithm which randomly generates the sneakers,' said Brendan.


The artist further describes the process by saying, 'Imagine 10 buckets full of creative assets, the algorithm pulls different types of artwork and color palettes from each bucket to create the sneaker.'


The "buckets" are Murphy's entire body of work from over the last 20 years.


'The other element of AI is the Alitheon technology, a company we're partnering with which enables every pair to be authenticated just like a fingerprint,' he says.



FAST Sneaks feature art from Brendan's complete body of work over the last 20 years


The collection is 100% made to order.


Unlike other sneaker brands that make several of the same style, 'the pair you order is the only pair that exists,' said the creator whose celebrity fans include Serena Williams, Ryan Gosling, and Warren Buffet, to name a few.


The sneaker is created after the purchase is made and shipped within eight weeks.

Each one–of-a-kind creation comes in a hand-crafted and embellished Lucite case to protect and display your investment.


And because collectors are known for putting their investments up on a shelf, included in every purchase of FAST Sneaks is an additional pair of limited edition "Hustle" sneakers to wear and enjoy.

'I think sneaker collectors deserve the same one-of-one real value that exists in the art world, in the sense that the product is unique and it's created by an artist who was focused on not only authenticity but quality,' said Brendan

FAST Sneaks are authenticated by Alitheon’s Optical AI Technology, FeaturePrint® (backed by BMW iVentures)


With the rise of Artificial Intelligence, the future of fashion is bright.


AI is not only shaking up the traditional shopping experience but the product itself.


'I think sneaker collectors deserve the same one-of-one real value that exists in the art world,' shared Brendan.


Adding, ' In the sense that the product is unique, and it's created by an artist who was focused on not only authenticity but quality.'


'I only make one-of-one pieces in my studio; I think the sneaker community is ready for the ultimate rare pair.'


FAST Sneaks are authenticated by Alitheon’s Optical AI Technology, FeaturePrint® (backed by BMW iVentures).


By using the same technology to authenticate the world’s gold, Alitheon provides FAST Sneaks unmatched credibility to further boost collector’s confidence, as well as profoundly change the playing field for billion-dollar markets – fine art, fashion, and footwear.


Murphy's masterpieces are found in private collections and public displays around the world.

He is most known for his larger-than-life spaceman sculptures.


He is responsible for the “Frozen with Desire” sculpture, a 42” spaceman covered in 6,200 responsibly sourced diamonds with a total weight of 517-carats.


And he is the artist behind the 13-foot Boonji Spaceman sculpture in Minute Maid Park Stadium, home of the Houston Astros baseball team.


He also installed the "The Boonji Spaceman" on the pier at Hodges Bay Resort in Antigua.

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