top of page
  • Irene Bagach

Fast Sneaks Project Featured in Grazia


You can read the original post HERE.

If you’re serious about sneakers, you will want to pay close attention to a newcomer poised to revolutionize the industry. FAST Sneaks is a luxury footwear brand pushing boundaries by merging Artificial Intelligence (AI) and art to redefine the very essence of craftsmanship. It’s a brand that is not only committed to innovation but also to developing an unmatched quality product sure to impress even the most discerning sneaker enthusiast.

FAST Sneaks is the brainchild of contemporary artist Brendan Murphy and seasoned art collector Christopher N. Harding, who embarked on a groundbreaking venture seamlessly integrating AI into the core of their brand. This visionary approach sets them apart, showcasing a profound dedication to embracing the potential of technology. AI forms the solid foundation upon which their pioneering venture rests, paving the way for a future where art and technology converge.

Confidence radiates from FAST Sneaks as it prepares to disrupt the status quo of the thriving sneaker industry. Under the guidance of Murphy and Harding, the company is infusing technological innovation into its DNA, offering an unparalleled level of customization surpassing conventional limits. Their ultimate goal is to craft extraordinary luxury products that transcend imagination and cater to the discerning tastes of footwear connoisseurs.

At the heart of FAST Sneaks’ upscale offerings lies its custom-created 1-of-1 collectibles, each incorporating traits from Murphy’s 20-year body of art work. An exceptional sneaker that defies categorization, this wearable work of fine art seamlessly merges cutting-edge technology with meticulous craftsmanship and is priced at $2,000. Each pair of sneakers becomes a testament to individualism, enclosed in a meticulously hand-crafted lucite display case, ensuring no two pairs are ever alike. But this is no mere static art object. Each purchase also includes a limited-edition wearable pair, THE HUSTLE, available in chalk and navy colors, catering to collectors with an appreciation for contemporary street style.

As the launch draws closer, the global sneaker community eagerly awaits the debut of the inaugural FAST Sneaks Project. This remarkable collection represents a unique fusion of fine art and fashion, presenting one-of-a-kind sneakers that bear the unmistakable creative signature of Brendan Murphy. Each pair evolves into a distinctive canvas, capturing a rich tapestry of human emotions through abstract figurative forms, mathematical formulas, and thought-provoking equations.

At the core of this visionary endeavor lies the omnipresence of AI, fortified by the expertise of Alitheon, a renowned specialist in AI authentication. Leveraging Alitheon’s patented FeaturePrint® technology, each item receives a unique identifier akin to human fingerprints, ensuring foolproof identification, authentication, and traceability. Supported by Alitheon’s impressive portfolio of 45 approved patents, FAST Sneaks gains an unparalleled edge in today’s marketplace, instilling absolute confidence in the authenticity of their cherished possessions.

The palpable excitement of the founders as they approach the highly anticipated launch is evident. Chris Harding shares, “FAST Sneaks represents the future and pushes the boundaries of technology at a critical juncture in the industry.” Echoing his sentiment, Murphy adds, “FAST Sneaks Project is the ultimate fusion of fine art, fashion, and footwear—a harmonious blend that propels us into uncharted creative territories.”

Starting July 5, the FAST Sneaks Project will be exclusively available at While the $2,000 price tag may give some pause, it remains an enticing proposition for devoted footwear fans who value the allure of innovative craftsmanship. As Murphy and Harding confidently steer the ship, a future teeming with collaborative ventures awaits FAST Sneaks, promising to further redefine the possibilities of luxury footwear and solidify its position as an industry leader.

34 views0 comments


bottom of page